Serena Property Guide

The Area: Dubailand

Serena is part of Dubailand, a vast district in the south of Dubai that was first imagined as a home for theme parks and leisure attractions. Today it is one of the city’s main family districts, made up of separate gated communities, each with its own developer, architectural style and character, and each offering homes with gardens, green open space and a relaxed pace of life.

Dubailand lies right in the path of Dubai’s growth. The city’s population is rising at a record pace, and as Dubai expands inland from the coast, more and more families are choosing suburban communities with space, greenery and schools close to home. Dubailand has become one of the main destinations for this movement: new roads, schools, clinics and shopping centres continue to open across the district, and strong demand from families and investors has lifted property values year after year.

Serena

Serena is a gated townhouse community inspired by the charm of a Spanish Mediterranean village, with whitewashed walls, terracotta roofs, arched details and quiet, tree-lined streets. It was designed to give families a complete home, with a private garden, a maid’s room and its own parking, inside a safe and beautifully landscaped community. Its first release was so popular that it sold out within hours.

The community is made up of three neighbourhoods, Bella Casa, Casa Dora and Casa Viva. Each has its own community centre, swimming pools and parks, so residents enjoy the convenience of a small village within a larger master plan. All three are complete and fully lived in, giving buyers an established, mature community from day one.

Master Developer

Serena is developed by Dubai Properties, the residential arm of Dubai Holding, the investment group owned by the Ruler of Dubai. As master developer, Dubai Properties planned the whole community, built its roads, utilities and shared facilities, delivered every home and continues to oversee how the community is run. The developer has created several successful family communities across Dubailand, giving this part of the city a consistent, high-quality, family-focused character.

Location and Connectivity

Serena enjoys a convenient position on the western side of Dubailand, between Emirates Road and Sheikh Zayed Bin Hamdan Al Nahyan Street, with Al Qudra Road and Umm Suqeim Road close by. This network of major roads links residents smoothly to Downtown Dubai, Dubai Marina, the beaches and both of Dubai’s airports, while the community itself stays calm and free of through traffic.

•     Neighbouring communities: Serena sits among some of Dubai’s most popular family addresses, including Arabian Ranches 2, Mudon, Villanova, The Sustainable City, Al Waha and Layan, with Motor City and Arabian Ranches a short drive away

•     Schools and education: families can choose from respected schools nearby, including Fairgreen International School in The Sustainable City, Jumeirah English Speaking School in Arabian Ranches and GEMS Metropole in Motor City, along with a wide choice of nurseries, including one inside Serena

•     Healthcare: a clinic and pharmacy inside the community cover everyday needs, with Mediclinic Arabian Ranches and Aster Clinic in Arabian Ranches 2 close by

•     Shopping and dining: Serena’s own community centres bring supermarkets, cafés and restaurants within walking distance, while The Ranches Souk in Arabian Ranches, the Mudon community centre and the shops of Motor City offer more choice a few minutes away

•     Metro today: the nearest existing metro stations are on the Red Line along Sheikh Zayed Road, reached by car via Umm Suqeim Road and Al Khail Road

•     Metro tomorrow: the Dubai Metro Blue Line, now under construction, will add stations at Dubai Silicon Oasis and Dubai Academic City, bringing the metro network much closer to Serena and the surrounding Dubailand communities

•     Entertainment and leisure: Dubai Miracle Garden and Dubai Butterfly Garden, IMG Worlds of Adventure and Global Village are all an easy drive away, while Arabian Ranches Golf Club and the Dubai Polo and Equestrian Club are right on the doorstep

Property Types

Serena is a townhouse community, with every home designed for family living. Each townhouse comes with a maid’s room, a private garden and its own parking, and homes are arranged in small, friendly clusters.

•     Two-bedroom townhouses: smartly planned homes that are ideal for young families, couples and first-time homeowners

•     Three-bedroom townhouses: the community’s most popular homes, offering generous living space for growing families

•     Four-bedroom townhouses: a select number of larger homes for bigger families

•     Corner and single-row homes: the same layouts on larger plots with extra garden space, highly sought after by buyers who love outdoor living

Life in Serena

Life in Serena feels like a holiday village that you never have to leave. Residents enjoy swimming pools for adults and children, landscaped parks, sports courts, running and cycling tracks and barbecue areas, all set against the community’s warm Mediterranean architecture. The community centres bring together a supermarket, cafés, restaurants, gyms and a mosque, so daily life happens on foot, with children playing outside and neighbours meeting at the pool or over coffee.

Why Serena?

Buyers choose Serena because it offers a complete family home in a beautiful, established community within one of Dubai’s fastest-growing districts. For investors, it combines steady rental demand, consistent capital growth and the security of a government-backed developer.

•     Accessible house ownership: a full family townhouse with a garden and maid’s room at a price that opens home ownership to a wide range of buyers and investors

•     Consistent capital growth: Serena’s average resale price per square foot rose by 6.9% year on year in the first half of 2026, building on a Dubai villa market whose values have more than tripled since the pandemic

•     Distinctive character: a cohesive Spanish-village design that gives the community a unique and memorable identity

•     Completed and established: a mature community where buyers see exactly what they are getting, with no construction around them

•     Trusted developer: backing from Dubai Holding supports long-term maintenance and community management

•     Strong rental demand: family homes in a popular location attract a large pool of long-term tenants, supporting occupancy and rental income

•     Future upside: continued investment in infrastructure, schools and transport across Dubailand points to further gains in demand and value

Sources

•     Dubai Land Department

•     Property Finder

•     Bayut

•     Metropolitan Premium Properties

•     ValuStrat

•     Dubai Properties

•     Gulf News

•     Gulf Business